Last Updated: 31st May 2025
ICO Registration Number: C1481206
Welcome to PegSquared ("we", "our", or "us"). We respect your privacy and are committed to protecting it through our compliance with this policy and UK data protection regulations. This policy describes how we collect, use, and protect your information when you visit pegsquared.co.uk and use our neurodiversity services.
1. Who We Are
PegSquared is a comprehensive neurodiversity consultancy providing end-to-end support for organisations and individuals. We are registered with the Information Commissioner's Office (ICO) under registration number C1481206. You can contact our Data Protection Officer at tania@pegsquared.co.uk.
Our Services Include:
Organisational Services:
- Consultancy Services including but not limited to: Neurodiversity recruitment audits and process transformation; Employment lifecycle audits across talent acquisition, engagement, and departure; Neuro-inclusion maturity assessments and strategic roadmaps; Workplace policy development and implementation and other neurodiversity related consultancy services as defined by the organisation.
- Training and workshops for all organisational levels
- Speaking engagements and conference presentations
Individual Services:
- One-to-one neurodiversity coaching for professionals
- Career development support for neurodivergent individuals
- Leadership coaching on neurodiversity management
2. Information We Collect
Personal Data We Collect Directly:
Special Category Data: Information about neurodiversity status, workplace adjustments, health conditions affecting work, and disability status (only with your explicit consent)
Contact Information: Name, email address, phone number, job title, company name, LinkedIn profile information
Assessment and Audit Data:
- Neurodiversity recruitment audit questionnaire responses via ScoreApp
- Employment lifecycle audit findings and organisational assessments
- Neuro-inclusion maturity evaluation results
- Workplace needs assessment responses
Coaching and Individual Support Data:
- Coaching session notes and progress tracking
- Individual adjustment requirements and recommendations
- Career development goals and outcomes
- Personal neurodiversity profiles and strategies
Training and Speaking Data:
- Workshop participation records and attendance
- Training feedback forms and evaluation responses
- Speaking engagement audience data
- Learning outcomes and effectiveness measurements
Organisational Development Data:
- Policy review documentation and recommendations
- Strategic roadmap development information
- Implementation progress tracking
- Organisational culture assessment findings
Professional Information: Industry sector, organisation size, organisational neurodiversity challenges, DEI maturity level
Communication Records: Records of consultations, training feedback, email correspondence, coaching sessions stored in Capsule CRM
Client Relationship Data: Interaction history, project details, business relationship information, service delivery records
Payment Information: Billing details processed securely through Stripe
Information Collected Automatically:
- Website Analytics: IP address, browser type, pages visited, time spent on site (via Google Analytics)
- Email Engagement: Open rates, click-through rates via ConvertKit
- Professional Networking: Publicly available LinkedIn profile information when you engage with our content
3. How We Collect Information
Direct Interactions:
- Forms on our website
- ScoreApp assessment completion
- Email correspondence (tracked in Capsule CRM)
- Phone consultations (recorded in Capsule CRM)
- Training session participation
Automated Technologies:
- Cookies: To improve website functionality and user experience
- Google Analytics: To understand website usage patterns
- ConvertKit Tracking: To measure email engagement
- ScoreApp Data: To process and store assessment responses
4. Third-Party Services We Use
- ScoreApp: We use ScoreApp to deliver our recruitment audit assessments. ScoreApp processes your assessment responses to generate personalised audit results and recommendations.
- ConvertKit (Kit): We use ConvertKit for email marketing and communication, including sending audit results, resources, and industry insights. You can unsubscribe at any time.
- LinkedIn Sales Navigator: We use LinkedIn Sales Navigator for professional networking and business development, accessing only publicly available profile information.
- Stripe: We use Stripe for secure payment processing. Stripe handles all payment information in accordance with industry security standards. We do not store payment card details.
- Capsule CRM: We utilise Capsule CRM to manage client relationships, track communications, and maintain accurate contact records. This includes storing your contact information, interaction history, and business relationship data to provide better service and support.
- Google Analytics: We use Google Analytics to analyse website usage. Information may be transmitted to Google servers, including in the United States, under appropriate data protection safeguards.
5. Legal Basis for Processing
We process your personal data based on:
- Vital Interests: In rare circumstances where processing is necessary to protect someone's life or physical safety
- Consent: For marketing communications, special category data, coaching sessions, and workplace assessments
- Contract: To deliver all purchased services including audits, training, coaching, policy development, and consultancy
- Legitimate Interests: For business operations, service improvement, professional development tracking, and maintaining client relationships
- Legal Obligation: For accounting, regulatory compliance, and health and safety requirements
6. How We Use Your Information
Service Delivery:
- Conducting neurodiversity recruitment and employment lifecycle audits
- Providing personalised recommendations and strategic reports
- Delivering one-to-one coaching sessions and career support
- Delivering training, workshops, and speaking engagements
- Developing neurodiversity policies and procedures
- Processing payments securely
Coaching and Individual Support:
- Tracking coaching progress and outcomes
- Developing personalised neurodiversity strategies
- Supporting career development goals
- Providing ongoing individual guidance
Training and Development:
- Delivering neurodiversity training
- Conducting manager and champion development programmes
- Measuring training effectiveness and outcomes
- Providing ongoing learning support
Communication and Marketing:
- Sending assessment results and follow-up resources
- Sharing relevant industry insights (with consent)
- Providing ongoing support and updates
Business Operations:
- Managing client relationships through Capsule CRM
- Tracking project progress across all service areas
- Improving services based on feedback
- Maintaining accurate business records
- Complying with legal requirements
7. Data Retention
We retain your data for:
- Assessment and Audit Data: 5 years from completion (to support long-term organisational development tracking)
- Coaching Records: 5 years from final session (to support continuity of care if services resume)
- Training Data: 3 years from delivery (for effectiveness evaluation and continuous improvement)
- Workplace Needs Assessments: 5 years from completion (to support ongoing adjustment reviews)
- Policy Development Documentation: 7 years (to support organisational compliance and development)
- Communication Records: 3 years from last contact
- Marketing Data: Until you unsubscribe or request deletion
- Financial Records: 7 years for legal compliance
- Website Analytics: 26 months (Google Analytics default)
- Special Category Data: Retained only as long as necessary for the specific purpose and with ongoing consent
8. Your Rights Under UK GDPR
You have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate information
- Erasure: Request deletion of your data
- Restriction: Limit how we process your data
- Portability: Receive your data in a portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: For special category data and marketing
To exercise these rights, contact us at tania@pegsquared.co.uk.
9. Data Security and International Transfers
We implement appropriate security measures to protect your data, including encryption and access controls. Some of our service providers may process data outside the UK/EU, but we ensure appropriate safeguards are in place through:
- Adequacy decisions
- Standard contractual clauses
- Certification schemes
10. Disclosure of Your Information
We may disclose your information:
- To our service providers (ScoreApp, ConvertKit, Stripe, Capsule CRM, etc.) under appropriate data processing agreements
- To comply with legal obligations
- To protect our rights and safety
- With your explicit consent
We do not sell or share your personal data for marketing purposes with third parties.
11. Cookies and Tracking
Our website uses cookies for:
- Essential website functionality
- Analytics and performance measurement
- Personalisation and user experience improvement
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
12. Marketing Communications
We may send marketing communications if:
- You have given consent, or
- You are an existing client and we're marketing similar services
You can opt out by:
13. Changes to This Privacy Policy
We may update this policy from time to time. Significant changes will be communicated by:
- Posting updates on our website
- Email notification to subscribers
- Notice in service communications
14. Complaints
If you're unhappy with our data handling, you can:
15. Contact Information
Data Protection Officer: Tania Martin
Email: tania@pegsquared.co.uk
Phone: +44 (0) 7305-063917
ICO Registration: C1481206
This privacy policy complies with UK GDPR and is reviewed annually to ensure continued compliance with data protection regulations.
